Website Speed on Desktop and Mobile devices: Guidelines by Google

accelerated mobile pages
Progressive Web App

If you have not yet informed me I'm telling you: Google has been making a decisive effort for years to speed up the time to load pages on Desktop and Mobile. The compression of images, the site de rencontre gratuit ts minify interventions on the javascript and the HTML of the page are no longer just a "Nice to have".

In fact, Google uses the search engine's ranking factor as the time to load pages on mobile and desktop ( Pagespeed ) and content accessibility on mobile devices ( Mobile Friedly Test ).

If you want to explore all the issues related to the speeding up of uploading mobile web pages, Google offers a very comprehensive guide under a newly introduced certification ( mujer busca hombre pergamino Mobile Sites ) where detailed countermeasures and strategic analysis are explained in detail be compliant with Google's guidelines and standards.

Summing up I can point you out three interesting ideas that are being imposed in the mobile world:

AMP (Accelerated Mobile Pages)

AMP is a project introduced by Google that involves the adoption of content web pages that are uploaded instantly. AMP pages are built with 3 main components: sistema de administracion tributaria citas AMP HTML (Simplified HTML) | great post to read AMP JS (only loads of asynchronous javascripts) rencontre tdah Google AMP Cache (caching pages and performance enhancements). The principles of AMP are:

  1. Allow load only to asynchronous scripts (so you can not block the upload of the structure - DOM - and slow the rendering of the page)
  2. Resource dimensions must be declared statically
  3. Extensions can not block rendering
  4. Third-party code can only be loaded in iframe mode
  5. The CSS code must be embedded in the page
  6. Web fonts are optimized
  7. Style recalculations are minimized
  8. Animations are performed on the GPU
  9. Download Optimization
  10. Prerender PWA (Progressive Web App)

The Progressive Web App (PWA) is a kind of mobile application on the site and does not require submission on the Apple Store or Google Play. They guarantee APP presence on the Home screen, reliability, involvement (through the notifications system for new published content), and increased conversions.


HTTP2 is the newest version of the HTTP protocol. What is changed is how the data flow between the client and the server is structured and transported. HTTP2 also allows the server to send more data than those required by the client, improving paging times significantly.

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